I have been doing graphic design for over 20 years and one of the biggest mistakes I see people make is to have logos and themes that are all over the place. Streamlining your image is very important. Have a logo created that you love that correctly portrays your company and stick with it on everything. Sometimes you will see a company have a few versions of a logo. One version may be used in a horizontal setting, and a different one in a vertical setting. Perfect, as long as they are consistent.
Your advertising on signs, banners and vehicle lettering should also be consistent with that image. In this also should included is letterhead, business cards and other forms.
If your image is all over the place, what does that say about your business?
-Jenny Anderson-Giese, RPM Graphics, Inc. Signs that drive marketing performance. A full service sign company. Providing signs, banners, wide format digital printing and vehicle graphics. Dayton, MN 763-422-1790